SEO Glossary | Geek Central

The Ultimate SEO Glossary

SEO Glossary, CRO Glossary, Web Glossary, UX Glossary, PPC Glossary, Social Media Glossary

We have put together this glossary to serve as a resource regarding all manner of SEO related terms. Are you a business owner who doesn't understand the terms being used by your web or online marketing agency? Are you a marketer looking for a good resource base of industry terms?

Using our glossary is simple;

Use the search box if you're trying to find a specific term, or filter by a letter of the alphabet.

Terms are grouped under categories to which they are related. Most of the terms on this list are including because they have some relevance to SEO or Search Marketing in general. We have included other categories as many terms have a degree of overlap with these other areas; SEO (search engine optimisation), CRO (conversion rate optimisation), WEB (web design related terms),UX (user experience), PPC (paid search, pay-per-click/adwords), SM (social media).

Clicking one of these will show all terms within this category. Clicking on more than one will show all terms in EITHER category.


A

A/B Testing

/ə/ /biː/ /ˈtɛstɪŋ/

A/B testing is a method of testing website conversion rates, which involves comparing two different versions of the same site element (page, button, menu etc) to discover which is more effective in driving conversions.

We a/b tested two alternative website page layouts against one another and one had a 53% higher conversion.

Type of phrase: CRO

Above the fold

/əˈbʌv/ /ðə/ /fəʊld/

‘The Fold’ is the section of a website that is visible in the browser when the page loads – IE without scrolling. It is the first opportunity to hook in website visitors. Certain important elements should be above the fold.

We made sure our calls to action were above the fold.

Type of phrase: CRO | WEB | UX

Absolute Link

/ˈæbsəluːt/ /lɪŋk/

An absolute link is the full hyperlink for a webpage, including the http directive. The link could be placed onto another site and would still direct the user to the appropriate page, unlike a relative link.

Type of phrase: SEO | WEB

Acquisition Strategy

/ˌækwɪˈzɪʃ(ə)n/ /ˈstrætɪʤi/

A strategy for finding prospective customers and converting them. Along with other forms of marketing, a website should have an acquisition strategy, providing visitors with the information that they need in order to convert.

Our website’s acquisition strategy was highly effective in driving sales.

Type of phrase: SEO | WEB

Activity Bias

/ækˈtɪvɪti/ /ˈbaɪəs/

Activity bias can be used with many forms of online advertising, to only allow ads to show to users who engage in particular activities or who have particular interests.

Facebook and Adwords are just two examples of sites which allow activity bias

Type of phrase: SEO | PPC

Ad Center

/æd/ /ˈsɛntə/

This was the precursor to/former name of Bing Ads, the search network advertising by Microsoft and rival to Google Adwords.

Type of phrase: PPC

Ad Copy

/æd/ /ˈkɒpi/

Ad copy is most commonly associated with PPC and is the text for the advert. This is the chance to get the advertising message across to prospective customers and it should be well optimised and tested.

Type of phrase: SEO | CRO | PPC

Ad Title

/æd/ /ˈtaɪtl/

The ad title is the first line of text, working as the ad headline.

Type of phrase: SEO | CRO | PPC

Adsense

/ædsɛns/

Adsense is a Google product which enables webmasters to show Google Display Ads on their website, in return for a percentage share of the cost per click.

Type of phrase: PPC

Advertising Network

/ˈædvətaɪzɪŋ/ /ˈnɛtwɜːk/

Advertising networks sell advertising space on websites that they own or which are subscribed to them. The network and the website on which the advert displays both earn revenue when adverts are clicked on.

Type of phrase: PPC

Adwords

/ædwɜːdz/

Adwords (or Google Adwords) is a Google product which allows companies and individuals to advertise their websites alongside Google Search Results and on websites throughout the Google Display Network.

Type of phrase: PPC

Adwords Site

/ædwɜːdz/ /saɪt/

An adwords site is one which has been specifically designed to host Google Ads and generate revenue through Adsense.

Type of phrase: WEB | PPC

Affiliate

/əˈfɪlɪeɪt/

An affiliate is a website which engages in affiliate marketing.

Type of phrase: SEO

Affiliate Marketing

/əˈfɪlɪeɪt/ /ˈmɑːkɪtɪŋ/

Affiliate Marketing involves the creation of a website which earns revenue through promoting the products or services of another site, in return for a commission of sales generated through that site.

Type of phrase: SEO

Ahrefs

/əeɪʧrɛfs/

Ahrefs is a website which provides a number of SEO tools, primary of which is their website backlink checker, which shows the number of links to a website and the sources of those links.

Ahrefs shows our website has 2000 backlinks from 600 different websites.

Type of phrase: SEO

Ajax

/ˈeɪʤæks/

AJAX stands for Asynchronous Javascript and XML. Using AJAX means that a site is able to pull data from a server without needing to refresh the page.

A contact form running AJAX will be able to be submitted and display a ‘Thank You’ message without the page needing to refresh.

Type of phrase: WEB

Alexa

/ælɛkseɪ/

Alexa is a website which provides information on the amount of traffic to websites across the web. It is owned by Amazon and offers a free service. The data provided is not always wholly accurate.

Type of phrase: SEO

Algorithm

/ˈælgərɪðm/

An algorithm is a set of mathematical calculations. In the SEO industry, this is most widely associated with the calculations made by search engines to determine the rank of the websites returned for a particular search query.

Google uses a purpose built algorithm to rank websites when you search for a particular term.

Type of phrase: SEO | WEB

Alltheweb

/ɔːlðəwɛb/

AlltheWeb is a search engine which was bought by Yahoo! and closed in 2011.

Type of phrase: SEO

Alt Attribute

/ælt/ /ˈætrɪbjuːt/

The alt attribute is a part of HTML and can be applied to specific tags. It will display if the primary content of the tag cannot be rendered. In most cases the alt attribute relates to images. In SEO, it is important to have alt attributes for images as this is what is read by search engines to make sense of the image.

Type of phrase: SEO | WEB

Amazon

/æməzən/

Amazon.com is a large online retail website, selling a large range of products.

Type of phrase: WEB

Analytics

/ænəˈlɪtɪks/

Analytics is the use and processing of data to analyse trends. There are a number of programs, services or sites which provide different analytics which can be tracked for SEO purposes. Perhaps the most popular is Google Analytics which provides data for free. Analytics programs can be used to determine conversion rates and ROI.

Type of phrase: SEO | CRO

Anchor Text

/ˈæŋkə/ /tɛkst/

Anchor text is the specific word or phrase which forms the clickable link on a webpage. It can be styled differently, but often appears as underlined or a different colour to the rest of the static text on a page.

Type of phrase: SEO | WEB

Android

/ændrɔɪd/

The operating system created by Google to powers a large number of smartphones and tablets. Android is the dominant smartphone OS as of 2015, with a market share of around 80%.
Source: http://www.idc.com/prodserv/smartphone-os-market-share.jsp

Type of phrase: WEB

API

/ə/ /piː/ /aɪ/

API stands for Application Programming Interface and is a set of commands which allows data to be pulled from one application into another. This can save time when creating applications as existing data or functions can be used.

Google Analytics has an API which enables its data to be pulled directly into external applications.

Type of phrase: WEB | UX

ASP

/ə/ /ɛs/ /piː/

ASP stands for Active Server Pages and is a type of file which is used to create web pages. ASP is a Microsoft technology, which works on a Microsoft Server.

Type of phrase: WEB

Authority

/ɔːˈθɒrɪti/

  1. An authority is a website or page which is viewed as an expert on a particular topic.
  2. Authority can relate specifically to the amount/level of trust that a site has for a particular search phrase or topic, where a high authority will generally result in a higher search ranking.

Wikipedia can be seen as an authority site for a wide range of topics. It has high authority which is evidenced by the number of sites which link to it.

Type of phrase: SEO

Authorship

/ˈɔːθəʃɪp/

Google setup authorship as a way of linking a Google+ account to a website. The aim of this was to enable authors to clearly identify their content, with their Google profile picture appearing next to their content in search results. This was discontinued in 2014. Google staff members have indicated that some form of authorship may be tested again in the future.

Type of phrase: SEO | WEB

B

B2B

/biː/ /tə/ /biː/

B2B stands for Business to Business and relates to businesses whose focus is on selling a service or product to other businesses.

We build websites for other businesses, so we sell B2B services.

Type of phrase: SEO | CRO | WEB | UX | PPC | SM

B2C

/biː/ /tə/ /siː/

B2C stands for Business to Consumer and related to businesses whose focus is on selling a service or product directly to consumers.

A shop or online store selling TVs is (in most cases) selling B2C

Type of phrase: SEO | CRO | WEB | UX | PPC | SM

Backlink

/bæklɪŋk/

A backlink is a clickable link from one website to another or between webpages on the same site.

Type of phrase: SEO

Bad Neighbourhood

/bæd/ /ˈneɪbəhʊd/

In SEO, a bad neighbourhood generally relates to a particular server or IP which has a high number of undesirable sites. Often this is sites within gambling or pornography industries, or sites which are linked with spamming. If your site is hosted on the same server you are at risk due to being associated with this bad neighbourhood.

Type of phrase: SEO

Banner Blindness

/ˈbænə/ /ˈblaɪndnɪs/

Due to the prevalence of advertising on websites the result has been that many people now subconsciously ignore banner adverts, reducing their effectiveness.

Type of phrase: SEO | PPC

Baseline Metrics

/ˈbeɪslaɪn/ /ˈmɛtrɪks/

Data points or values which form important KPIs and the basis for a comparison of current vs past performance. They can also be used to create projections of future performance or goals.

Type of phrase: SEO | CRO | PPC

Behavioural Targeting

/bɪˈheɪvjərəl/ /ˈtɑːgɪtɪŋ/

Behavioural targeting is the practice of targeting ads at those persons who engage in particular activities online or who demonstrate a particular set of behaviours.

Type of phrase: CRO | UX | PPC

Bid

/bɪd/

In PPC, bid relates to the maximum amount that is offered for a particular keyword. The bid is not necessarily the actual amount of money taken when a searcher clicks on the ad – as this is dependent on the level of competition for the keyword.

Type of phrase: PPC

Bing

/bɪŋ/

Bing is the search engine created by Microsoft and which was launched in 2009. As of 2015 they are the second biggest search engine, with approx. 12% of the market share.

Type of phrase: SEO

Bing Ads

/bɪŋ/ /ædz/

Bing Ads is Microsoft’s Pay Per Click service which provides advertising on Bing and Yahoo! searches.

Type of phrase: PPC

Black Hat

/blæk/ /hæt/

Black hat refers to SEO techniques which are contrary to industry best practices. This primarily relates to techniques which contravene the Google Webmaster Guidelines and which are most at risk of resulting in a Google website penalty as a result.

Type of phrase: SEO

Blacklist

/ˈblæklɪst/

If a site is blacklisted then it is considered risky or dangerous. Usually sites are blacklisted if they contain malware or have been carrying out spammy tactics. A blacklist is not the same as a Google Penalty. Association with blacklisted websites can be risky for legitimate sites.

Type of phrase: SEO

Blended Search

/ˈblɛndɪd/ /sɜːʧ/

Typically search engines used to display 10 text links on a results page. Nowadays they deliver a range of different results, including news items, images, videos etc. This is blended search – a results page which contains a variety of different results – and is something which is becoming more prevalent, with fewer ‘standard’ text links in Google results in particular.

Type of phrase: SEO

Blog

/blɒg/

Blog is short for weblog and is a website which is focused around ongoing content creation, rather than a static site where content is rarely updated. Typically blogs use content management systems such as WordPress in order to speed up the creation and publishing of content, without requiring coding knowledge. Blogs are often presented in a chronological series.

Type of phrase: SEO | WEB

Blog Comment Spam

/blɒg/ /ˈkɒmɛnt/ /spæm/

Blog comment spam is providing an often useless or poorly phrased comment on a blog post in order to provide a link back to another website. Comment spam is a quite dated SEO tactic and is considered ‘black hat’. However, leaving a comment that is relevant to the post or which contains genuine insight can be an effective way to build relationships with bloggers.

Type of phrase: SEO

Blog Network

/blɒg/ /ˈnɛtwɜːk/

This is a collection of blogs which are owned or operated by a single group or individual. On occasions, blog networks may be used directly to improve search visibility or manipulate search results.

Type of phrase: SEO

Blogger

/ˈblɒgə/

  1. A person who blogs.
  2. A blogging platform owned by Google.

Type of phrase: SEO | WEB

Blogroll

/blɒgrəʊl/

A blogroll is a list of other related blogs or websites. Blogrolls are usually found on blogs.

Type of phrase: SEO

Body Content

/ˈbɒdi/ /ˈkɒntɛnt/

The body content is most often a reference to the main content on a webpage, excluding headers, footers and sidebars.

Type of phrase: SEO | WEB

Body Links

/ˈbɒdi/ /lɪŋks/

Body links are backlinks within the body (main) content of a webpage.

Type of phrase: SEO

Bookmark

/ˈbʊkˌmɑːk/

A website bookmark is a method of saving the page to be accessed again at a later stage. This is a built-in functionality within most browsers.

Type of phrase: WEB

Bot

/bɒt/

A bot is an automated program which is designed to carry out a particular task. A bot may also be known as a spider, robot or crawler. Search engines use bots to crawl websites and add them to their indexes. Spammers often use bots to automate SEO tasks such as content curation (by scraping content) and link building (by automatically creating links using security flaws in websites).

Type of phrase: SEO | WEB

Bounce Rate

/baʊns/ /reɪt/

The bounce rate of a website is the percentage of visitors to the website who have entered the site and left it from the same page, without viewing any other pages of the site.

Type of phrase: SEO | CRO

Brand

/brænd/

The brand is the identity and reputation that a company builds for itself. This can include their branding – the tangible elements including their logo, colours and company message. It can also include the relationship and image that the company builds with customers. In recent years, it is believed that Google in particular has begun to integrate brand factors as part of their ranking algorithm so building a coherent brand could help improve search visibility.

Type of phrase: SEO | CRO | WEB | UX | PPC | SM

Breadcrumb Navigation

/ˈbrɛdkrʌm/ /ˌnævɪˈgeɪʃən/

A breadcrumb navigation is usually found at the top of a page and shows the hierarchy of the page and/or the path taken to reach it. It is beneficial to users and they can easily navigate back to a certain page in the trail and it is beneficial for search engine crawlers as it gives a clear indication as to the hierarchy and navigation on the site.

Home > Category > Subcategory > Product

Type of phrase: SEO | WEB | UX

Bridge Page

/brɪʤ/ /peɪʤ/

A bridge page is one where the primary aim of the page is to drive traffic to a different, third party website. Whilst this may be similar to Affiliate Marketing, the difference is that a bridge page contains very little useful content and is really only designed to move traffic elsewhere. Bridge Pages go against the Google Adwords guidelines and can result in a ban or account suspension if they are used.

Type of phrase: WEB | PPC

Broken Link

/ˈbrəʊkən/ /lɪŋk/

A broken link is a link which leads to a 404 (error) page rather than to the required destination page. A link might be broken if the destination page has been deleted or moved, or may result from an incorrectly spelt or formatted link. A broken link will result in link juice being lost from your website to a page which will not gain that value. Broken links can be internal or external links.

Type of phrase: SEO | WEB

Browser

/ˈbraʊzə/

A browser is a computer program which is designed to display webpages and allow a user to navigate the internet. The most popular browsers include Google Chrome, Mozilla Firefox and Internet Explorer.

Type of phrase: WEB

Business Directory

/ˈbɪznɪs/ /dɪˈrɛktəri/

There are many online directories and indexes of businesses and in the past they formed a widespread part of an SEO strategy. Whilst listing your company details on business directories can still be a useful tool to promote the business and improve search visibility, you should carefully select the directories that you use. Listings on poor quality directories which are designed for search engines and not users can be a factor in a Google link penalty.

Type of phrase: SEO | UX

Buying Cycle

/ˈbaɪɪŋ/ /ˈsaɪkl/

The buying cycle is the process/path that a prospective customer or client goes through in order to become a customer. Generally speaking the steps in this cycle may be;

Search for a product or service.
Discover the business.
Read/research – find reviews of the business or product.
Make a decision
Purchase

It is probably unlikely that a customer will make a purchase of either a product or service on their first visit to a website and many will be comparing your business to competitors.

Type of phrase: SEO | CRO | WEB

C

Cache

/kæʃ/

A cache is a stored copy of a web page. Search engines cache a page when it is crawled and it is the cached page which is stored in their index. When changes are made on a website, a search engine spider needs to recrawl the page and recache it to identify the changes.

Type of phrase: SEO | WEB

Canonical

/kəˈnɒnɪkəl/

The design and structure of some websites can result in multiple ways of accessing the same page or content. This can result in different page paths competing with one another for specific keywords or phrases. One solution to this is to use a canonical tag which provides the URL that is to be seen by search engines as the authoritative link for the page – other versions or paths will then be ignored in favour of the canonical url.

Type of phrase: SEO

Chrome

/krəʊm/

Chrome (full name Google Chrome) is a web browser created and owned by Google. As of September 2015 it has over 65% market share of web browsers.

Type of phrase: SEO | WEB

Churn and Burn

/ʧɜːn/ /ənd/ /bɜːn/

Churn and burn is a typically black hat SEO tactic, whereby a website is created and promoted using black hat techniques which are highly effective in the short term, but which longer term risk incurring a Google penalty. Once this occurs, the site is dropped and the process is carried out on an alternative domain. The aim is to profit as much as possible in the short term whilst the site is ranking.

Type of phrase: SEO

Click Bot

/klɪk/ /bɒt/

A click bot is a piece of software which is designed to click on links within search results. This can either be to click on paid listings to increase the amount paid by a site in clicks, or to click on organic listings in an attempt to increase their search position or artificially inflate organic visits to the website.

This is a type of Click Fraud.

Type of phrase: SEO | PPC

Click Fraud

/klɪk/ /frɔːd/

Click fraud is the practice of clicking on a paid listing ad with no intention of purchasing a product or service from the website. Sometimes this is carried out by competitors trying to increase the amount a rival business is paying. Many PPC providers (including Google Adwords) have ways of measuring and identifying click fraud.

Type of phrase: PPC

Click Through

/klɪk/ /θruː/

A click through is where a website user follows a link to a site. A search engine user may click through to your website from a search result page, or may click through to your site using a referral link. The number of clicks through to a site gives a rough indication as to the number of visits and/or the popularity of the site.

Type of phrase: SEO

Cloaking

/ˈkləʊkɪŋ/

Cloaking is the method of showing one version of a website to search engines and another to site visitors. It can be used to show a highly optimised page to search engines and a user friendly page to users. Search engines disapprove of this process as it does not allow them to provide the best results to users based on their search term and experience.

Type of phrase: SEO

Clustered Results

/ˈklʌstəd/ /rɪˈzʌlts/

On occasion a number of listings on a search engine results page may be from the same site, alongside one another in the results. These are known as clustered results.

Type of phrase: SEO

CMS

/siː/ /ɛm/ /ɛs/

CMS stands for content management system and is a website on which the content can be easily added and/or edited through an admin panel. Changes to the site content do not require any coding knowledge. The most popular CMS system is WordPress (http://trends.builtwith.com/cms) followed by Joomla! and Drupal.

Type of phrase: WEB

Co-Citation

/kəʊ/-/saɪˈteɪʃən/

Co-citation is the principle that your website is impacted by the network of sites to which is it loosely related. YOUR SITE might link to SITE A, which links to SITE B. If SITE B is an authoritative site, then YOUR SITE could also benefit from the association you both have with SITE A. If SITE B is a poor quality site, your site might be devalued slightly due to this mutual association.

Type of phrase: SEO

Competitor Analysis

/kəmˈpɛtɪtər/ /əˈnæləsɪs/

Competitor Analysis is the process of assessing the competitors of a particular website. Usually the focus will be on competitors who are already ranking for particular terms or phrases. Competitor Analysis is an important aspect of online marketing as it helps to distinguish how competitive a particular term is and therefore how difficult it will be to perform for it.

Type of phrase: SEO

Content

/ˈkɒntɛnt/

Content of a website is generally taken to mean the written textual content – often the Body Content, excluding sidebars, navigation menus and images etc.

Type of phrase: SEO | WEB

Content Marketing

/ˈkɒntɛnt/ /ˈmɑːkɪtɪŋ/

Content Marketing is the principle of using content to market and promote a business and/or website and is an important element of an online marketing strategy.

Type of phrase: SEO

Contextual Advertising

/kɒnˈtɛkstjʊəl/ /ˈædvətaɪzɪŋ/

Contextual adverts are those which appear on websites which have content relevant to the ad itself. The advantage is that the website visitor is likely to be interested in the topic and therefore may be interested in the website being advertised.

An advert for an ecommerce fashion website displaying on a fashion blog.

Type of phrase: PPC

Conversion

/kənˈvɜːʃən/

A conversion is where a visitor to a website carried out a desired and quantifiable action on a website. A conversion might be Micro or Macro. Analytics tools (including Google Analytics) can be used to track conversions on a website.

A website visitor makes a purchase on the website.

Type of phrase: CRO | WEB

Conversion Rate

/kənˈvɜːʃən/ /reɪt/

The conversion rate is the percentage of total website visitors who carry out a particular action. Conversion rates can be viewed and assessed as the total conversion rate or the rate for individual conversions.

A website visitor makes a purchase on the website.

Type of phrase: SEO | CRO | WEB

Cookie

/ˈkʊki/

A cookie is a file containing specific data that some websites may leave on your computer in order to customise your user experience on their site. Nowadays most websites use cookies in some form and they are required for a wide range of reasons.

Some ecommerce websites may use cookies to retain any items you placed in your shopping cart before leaving the site. If you return to the site, those items will still be in your cart.

Type of phrase: WEB

CSS

/siː/ /ɛs/ /ɛs/

CSS stands for Cascading Style Sheets. This is a file type that stores the style information for a web page and is used in conjunction with a HTML file to create the webpages that you see as a user.

Type of phrase: WEB

D

De-listing

/diː/-/ˈlɪstɪŋ/

Otherwise known as de-indexing, this is when a webpage or site is removed from the search engine results page and can be for a number of reasons, either intentionally or accidently.

Type of phrase: SEO

Dedicated Server

/ˈdɛdɪkeɪtɪd/ /ˈsɜːvə/

A dedicated server is one that hosts only one website or websites owned or operated by an individual person or organisation. By contrast, Virtual Servers may contain a wide range of different websites being operated by multiple, unrelated individuals.

Type of phrase: SEO | WEB

Deep Link

/diːp/ /lɪŋk/

A deep link is a link to an internal page of a website, as opposed to the homepage of the site.

Type of phrase: SEO

Deep Link Ratio

/diːp/ /lɪŋk/ /ˈreɪʃɪəʊ/

The deep link ratio is calculated as the number of links pointing to internal pages against the total number of links that the site has.

Type of phrase: SEO

Description Tag

/dɪsˈkrɪpʃən/ /tæg/

The description tag, otherwise known as the Meta Description is short piece of text which is added to the code of a website and which is the text that displays under the site URL in search results. If no meta description is set then the search engine simply pulls some relevant text from the page. Adding an optimised meta description designed to get users to click through to the website is important.

Type of phrase: SEO | CRO

Disavow

/ˌdɪsəˈvaʊ/

Disavow is a tool developed by Google whereby website owners can identify links to their site that they do not want to be counted. The disavow tool was created to enable webmasters to remove penalty actions from their site by disassociating their sites with poor links.

Type of phrase: SEO

Dmoz

/diːmɒz/

Dmoz is the Open Directory Project; a human edited directory of the Web, maintained by volunteers.

Type of phrase: SEO

DNS

/diː/ /ɛn/ /ɛs/

Computers access websites based on their IP address which indicates their location. When we type in the website URL, the request is sent to a Domain Name Server, which checks for the IP address associated with the domain name and enables the computer to serve the website to the user.

Type of phrase: WEB

Domain

/dəʊˈmeɪn/

The domain is the specific website address or URL that is entered into the browser address bar to access a website.

Type of phrase: WEB

Doorway Page

/ˈdɔːweɪ/ /peɪʤ/

A doorway page is a technique whereby pages are optimised for particular phrases with the aim of ranking and driving visitors, who are then funnelled to a different page on the site. Doorway pages are considered to be a spammy tactic.

Type of phrase: SEO

Dreamweaver

/driːmˈwiːvə/

Dreamweaver is an Adobe program used for creating websites and applications.

Type of phrase: WEB

Duplicate Content

/ˈdjuːplɪkɪt/ /ˈkɒntɛnt/

Content duplicated across websites or pages of the same website can be problematic for the search visibility of the sites involved. Google likes to provide pages with high quality and unique content to users, and sites or pages with large amounts of duplicate content do not do this.

Type of phrase: SEO

Dynamic Content

/daɪˈnæmɪk/ /ˈkɒntɛnt/

Dynamic content is that content which is liable to change on a regular basis or which is rendered dynamically. In some instances, the way that dynamic content is rendered can cause issues by appearing under Dynamic URLs.

Type of phrase: SEO | WEB

Dynamic URLs

/daɪˈnæmɪk/ /juː-ɑːr-ɛlz/

Dynamic URLs are URLs which are generated when information is requested from the site database. Dynamic URLs tend not to be particularly user friendly. In most cases, with some work, dynamic URLs can be altered to more user friendly, static URLs.

www.example.co.uk/?p=category1 is an example of a dynamic URL

Type of phrase: SEO | WEB

E

Ecommerce

/iːˈkɒmə(ː)s/

Ecommerce websites are those on which products are sold directly online.

www.amazon.com is an ecommerce website

Type of phrase: SEO | WEB

Editorial Link

/ˌɛdɪˈtɔːrɪəl/ /lɪŋk/

An editorial link is one which is obtained without being paid for or requested. Generally this is the result of good content marketing efforts, where another site links to your content because they feel that it is of high quality.

Type of phrase: SEO

External Link

/ˌɛdɪˈtɔːrɪəl/ /lɪŋk/

An external link is a link that goes to another website or which comes to your website from an external source.

Type of phrase: SEO

F

FAQ

/ɛf/ /ə/ /kjuː/

FAQ stands for Frequently Asked Questions and is the section of a website that allows site owners to proactively answer the questions that users may have. An FAQ page can be useful in helping website visitors to convert.

Type of phrase: CRO | WEB

Favicon

/ˈfævɪˌkɒn/

The favicon of a website is a 16 by 16 pixel image which shows in the browser tab for the site. It is often a simplistic version of the site logo.

Type of phrase: WEB

Flash

/flæʃ/

Flash is a technology which is used for making a range of online elements including websites, animations and games. The number of websites using Flash has been steadily declining since around 2012. (http://www.statista.com/chart/3796/websites-using-flash/). One principle reason is that search engines cannot index flash content and many smartphones do not support flash.

Type of phrase: WEB

FTP

/ɛf/ /tiː/ /piː/

FTP stands for File Transfer Protocol and is a method of transferring files between a local computer and a web server. This enables a web designer to upload website files to be seen on the internet.

Type of phrase: WEB

G

Gateway Page

/ˈgeɪtweɪ/ /peɪʤ/

See Bridge Page or Doorway Page.

Type of phrase: SEO

Geo Targeting

/dʒiː.əʊ-/ /ˈtɑːgɪtɪŋ/

Geo targeting is a method of specifying the location of a website’s target audience and identifying the locations that a website seeks to target.

Type of phrase: SEO

Google

/ˈguːgəl/

Google is a company founded in 1998 by Larry Page and Sergey Brin and is probably most well-known as a search engine which current has around 65% market share of all internet searches. Google also provides a large number of internet services and products including Google Adwords, Google Adsense, Google Analytics.

Type of phrase: SEO | CRO | WEB | UX | PPC | SM

Google +

/ˈguːgəl/ /plʌs/

Google + is a social network created by Google and launched in 2011.

Type of phrase: SEO | SM

Google Keyword Planner

/ˈguːgəl/ /ˈkiːˌwɜːd/ /ˈplænə/

The Keyword Planner replaced the previous Keyword Tool in 2013. The Planner is more geared towards helping structure and create PPC campaigns and requires a user to be logged in to a Google Adwords account.

Type of phrase: SEO

Google Keyword Tool

/ˈguːgəl/ /ˈkiːˌwɜːd/ /tuːl/

The Google Keyword Tool was a publically available tool developed by Google which provided Adwords keyword data including the search volume for specific keywords. This was replaced in 2013 by the Google Keyword Planner, which requires an Adwords account to access.

Type of phrase: SEO

Google My Business

/ˈguːgəl/ /maɪ/ /ˈbɪznɪs/

Google My Business is a Google product which is used to manage a business listing that links with Google + and improves visibility within Google searches by ensuring that Google knows where your business is located. The Google My Business dashboard replaces previous methods of managing this profile through Google Places, Google + Local and the Google + Dashboard.

Type of phrase: SEO

Google Places

/ˈguːgəl/ /ˈpleɪsɪz/

Google Places was a previous way of managing a local listing on Google. It has since been replaced by Google My Business.

Type of phrase: SEO

Google Plus

/ˈguːgəl/ /plʌs/

See Google +

Type of phrase: SM

Google Trends

/ˈguːgəl/ /trɛndz/

Google Trends is a Google product which displays data regarding the frequency of searches in Google Search worldwide.

Type of phrase: SEO

Google Webmaster Guidelines

/ˈguːgəl/ /wɛbˈmɑːstə/ /ˈgaɪdlaɪnz/

These are the best practices advised by Google in order to ensure that a website gets found, indexed and ranked within Google Search. It also contains guidelines on quality which should be adhered to if webmasters want to avoid getting caught with a Google Penalty.

Type of phrase: SEO

Google Webmaster Tools

/ˈgugəl/ /ˈwɛbˌmæstər/ /tulz/

Google Webmaster Tools was a service provided by Google that allowed webmasters to identify any issues with their website that might be harming its performance or appearance in Google Search. In May 2015 the service was rebranded as Google Search Console.

Type of phrase: SEO | WEB

Googlebot

/ˈgugəlbɑt/

Googlebot is the name given to the Google website crawler. See Bot

Type of phrase: SEO | WEB

H

Hashtag

/hæʃtæg/

A hashtag is a symbol – #. This is used preceding words or phrases on social media – particularly Twitter – to group and categorise posts together.

Type of phrase: SM

Heading

/ˈhɛdɪŋz/

In web design and SEO, a heading element is a tag on a page which denotes a higher level of importance, in the same way that a book may have a chapter title. Headings on a webpage range from H1 to H6, with a H1 being the highest level of importance. Search engines use heading tags as one method of identifying the focus of a webpage.

Type of phrase: SEO | WEB